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We hear forceful declarations from stakeholders in the debate that climate change is a huge and expensive problem and that we have to act for the sake of future generations. How in the world can you motivate people by asking them to pay to solve a huge problem with no immediate benefit? Rather than hearing about expensive problems, people are looking to be inspired by solutions that provide an immediate economic reward. And this is exactly what fighting climate change can offer today if we accept to modify our understanding of the situation.